Marketing Ideas for insurance companies
Insurance companies have fierce competition and you need to stay ahead of your competitors and go that extra mile with your marketing. We have put together 10 insurance marketing ideas that will help fill your marketing calendar. These marketing ideas need to be consistent and regular to be success To start or increase your dealership marketing activity click here.
Marketing ideas for insurance companies
1. Utilize social media
This might sound like such an obvious idea but, did you know that only 30% of businesses actually ENGAGE with their social media audience? Many just spam their audience with promotional content and only share posts relating to their business. Imagine you’re in a conversation with someone and all they are talking about is them, you would get pretty bored and maybe avoid them in the future. Well, this is the same on social media. Remember, it’s called “Social” media for a reason. Try engaging in conversation with people, sharing hint’s, tips and local news. Share other people’s content and share things your audience will appreciate. If you don’t have time to engage click here to find out how we can help for just £25 a week.
2. Clean up your data
When was the last time you cleansed your data? 81% of companies report they have deliverability issues when they send emails. If you have “Dirty data” by this I mean email addresses that are no longer in use, you will have high bounce rates. If you don’t clean your data, you will always have high bounce rates. Spend some time cleaning your data, go through the past 6 months of emails that you have sent and look at ones that continue to bounce, maybe give them a call to check if the person you are sending the email to still works at the company. Spend time contacting the bounced email addresses and update your data, you might have some typo’s and could be missing out on new business opportunities. Obviously, if you don’t have the time to do this sort of project, outsource this task to a company like ours, we would love to help you.
3. Optimize your email marketing
Now you have clean data, it’s now time to ensure you’re doing everything you can to get your emails not only opened but actually read too. If you are like me, you will get 100’s of email every day. Taking that in into consideration, which emails do you actually open and which do you delete without actually reading. If your email doesn’t have a good and capturing subject line, it will get overlooked. If it’s not personalised, you can pretty much guarantee you won’t be read. Each and every email you send, you will be in competition with at least 10 other emails in the recipient's inbox, make sure they open yours. Give them something THEY want to know, not something you want to say about you or your business. What is the benefit to them, if they open and read your email.
4. Brand consistency
Most businesses nowadays have a website, Facebook page, Twitter account and a LinkedIn page. Thinking about all the channels you have, are they consistent? Do you have the same logo on all of your social channels? Do you have the same profile picture on your social accounts? So many businesses will also have different header and profile images and will be sending out different messages on their accounts. For example, if you’re a business that sells products and a potential customer finds you on Facebook and they are greeted by a header image displaying the type of products you sell but, then they try to find you on Twitter and see a picture or all your staff, they will be confused and wondering if they have the right Twitter account. Your customers and potential customers need consistency, the more consistent you are, the more your customers and potential customers will learn your brand. Think of the McDonalds “M” anybody who sees it instantly knows it’s a McDonalds. You can have the same effect.
5. Landing pages
Create specific landing pages to promote certain products and services. Link them to your website and plan well thought out campaigns to go with them. Always test and measure your results.
6. Do something that hasn’t been done before
Insurance is an industry which covers risks. It doesn’t mean you shouldn’t take risks at times. If someone comes up with a new marketing and/or sales ploy and everyone says; “No one has ever done that before!” That might be an indication it’s time to take a risk and do something that will make you stand out. Doing something new every now and again; increases your chances of delighting your customers and will attract new leads for your business. We have lots of great ideas for insurance companies, so if you want to be showered with attention and stand out from your competitors contact us to arrange a meeting.
7. Introduce a referral program
Pretty much all service-based businesses offer a referral program and 9/10 its money that you get. Well, how many people are actually referring? Money doesn’t motivate everyone and it’s such an easy thing to do. Instead of giving away £50 or a £50 voucher, why not build a relationship with your local delicatessen and for each referral, the referee gets a beautiful hamper delivered by the agent that got the referral, it’s all about personal touch.
8. Share problems
Insurance goes beyond life, motor, medical, and business cover but, does everyone know this? Share the more unusual types of cover, I recently got an email from an insurance company advertising driving licence cover. Whereby you can ensure the driver’s licence of a key member of staff so that if they lost their licence, you would be able to claim a certain amount of money each month for a chauffeur. I had no idea you could get this type of insurance and I have told so many people about this and they didn’t know about this either. As a result of this, I know that some of the people I have told have since purchased this type of insurance.
9. Drip marketing
Incorporate a drip marketing campaign for both direct and email marketing. Share useful hints, tips and ideas and you will be top of mind when the recipient requires insurance.
10. Target marketing
Plan a specific marketing campaign whereby you pick an industry to target and tell them exactly why they should use you, incorporate their industry-specific information so the targeted campaign is relevant to them. Give them benefits of using you and be creative on how you deliver these messages.
We hope your creative juices are flowing with ideas on how you can use these ideas to attract more leads for your insurance company. Obviously having the ideas in your head is one thing but putting them into practice is another. So, if you need help implementing some creative marketing or you would like some custom marketing ideas specifically for your business, contact us. 01472 289541 email@example.com