Social Media Top Tips
While there are not set rules on how to use social media, there are guidelines on how best to utilise your experience using social media for your business. We're going to give you some of our social media top tips by giving you a rundown of 6 do's and don't when using social media. Enjoy!
- Do share your own content. Sharing your own content might sound easier said than done, especially if you don't have the time to set aside every week to manage this. Try and set aside blocks of time so you can focus on writing blogs, content, top tips and questions that you can share on your social media channels.
- Do have fun. Although some industries are more serious than others, it's very important that no matter what industry you're in, you have fun when it comes to your business and social media.
- Do share other people's content. For some, this may seem unusual as it may seem that you're promoting someone else's work and business, but sharing other peoples content could open up new conversations with your audience if you share the content with a question. Also, you might start to see other people sharing your content too.
- Do incorporate video if you can. You don't need to be a videographer but even putting together a small slideshow of new products is a great way to drive extra engagement. Social media is always evolving and video is massive right now. If you're not quite ready, try and incorporate gifs where you can. These eye-catching gifs grab the important attention of your audience.
- Do use emojis. Emojis although are fun, they're not just for text messages and personal profiles. Studies show that having a few emojis in the message of your post is eye-catching to the person scrolling through and is more likely to stop and read.
- Do say "Thank You". If someone connects with you on LinkedIn or follows you on Twitter, it's good manners to thank them, but you'd be surprised how many people don't take this opportunity. While thanking your new fan, why not give them a proper introduction to your business and find out more about them and see if you can help them.
- Don't bore people. Don't keep sharing the same thing over and over again, people will get bored. While recycling your content is a good idea, be sure to have a lot of content or refresh your content regularly. Due to spammy messages and repetitive posts, Twitter has adopted a one message per tweet rule, whereby you can only tweet a post once, this is to try and stop bots recycling the same content over and over again, as Twitter was losing human interaction.
- Don't overdo self-promotion. While using social media in your business is great brand awareness, don't self-promote all the time. Incorporate fun content, ideas, top tips and share 3rd party content. You could even share local news, events and run competitions.
- Don't automate tweets on Twitter during Twitter Hours. Taking part in Twitter hours is great, it's not so great when you automate tweets and are not online to respond to live notifications. Others users will soon become aware you are not live and therefore will not engage with you. Twitter Hours is a way to network online just as you would in person, don't automate.
- Don't rush in and set up a social media account on every platform going, be sure you choose the right platforms to use for your business.
- Don't forget to include hashtags where possible. Using hashtags especially on Twitter is a way to be found by potential new leads/customers. Twitter uses hashtags to group types of content so if you're looking on Twitter for an accountant, you might search for #Accountant or #GrimsbyAccountant or #CheapAccountant. But if you're the business, you need to be sure to appear in the search results of your potential customers. So, if you were to put a tweet together that read "Looking for a great #Accountant look no further. We are a #GrimsbyAccountant dedicated to helping small businesses. If you're looking for a #CheapAccountant call us on01472" You are going to appear in the search results. Take time to think about how potential customers might find you when writing your tweets.
- Don't rush. It might feel like a long drawn out task but be sure you give your social media planning sufficient time. Squeezing in a bit here and a bit there isn't going to be good for you in the long run. If you don't have adequate time to plan, prep and execute think about employing someone or outsourcing.